Led the design for the end-to-end redesign of HoneyBook’s marketing site following a major rebrand, an initiative focused on improving structure, brand messaging, and product comprehension.
This involved collaborating with the design agency Study Hall on concept development, designing out and producing visual assets for 40+ pages for launch, and working with cross-functional and external partners on strategy, content, and Webflow development.
In addition to designing pages, I built a Figma web component library to support the redesign and ensure consistency and scalability. The library includes 1600+ reusable components, standardized design patterns, and responsive layouts.
I worked closely with our development partners to align this with our Webflow component library, enabling us to build pages quickly and reliably.
Following our brand refresh in 2023, I worked on various projects that extended our brand and drove consistency. This included creating an ad template library, a style guide for feature launch assets, social templates, and data visualization styles.
After working with Huge on a brand refresh that rolled out late 2021, I developed and owned several design systems and libraries that streamlined my team's workflow and scaled production. This included an ad template library and an atomic icon design system.
Collaborated with our illustration team to add to our library and create illustrations for web, social, print, presentations, and more.
New institutional website design for BlendED Learning, who were looking to strengthen brand credibility and improve information architecture to promote course discovery. Visit site
(Agency: BX Studio)
Crafted a visual identity and designed swag for MongoDB's Leadership Development Program (LDP).
New logo and brand book for EnerNova, an energy procurement partner that was looking for a refreshed visual identity to strengthen their position as trusted leaders in energy risk management strategy.
(Agency: BX Studio)
Created with Richelle Rolli and Gabi Robins. Visit site
